
Beginning
In 2019, we operated four retail shops before being hit hard by the economic downturn. Faced with numerous uncertainties, we made the tough decision to close our stores and thought our business was finished. However, to our surprise, many customers continued to reach out to us every summer to purchase our popular SmartWeave dress shirts, known for their ability to combat embarrassing sweat marks. Encouraged by their loyalty and trust in our product's quality, sizing, and cutting, we've decided to relaunch our platform and continue helping men feel cool and confident.
Over the years, we've served thousands of customers, and we're confident that we've created one of the best sizing and fitting options in dress shirt history. In fact, one customer was amazed at how our off-the-rack shirt felt like it was tailor-made for him.